Wellness—both the word and the concept—dominated the lexicon throughout the last decade, and its prominence shows no signs of stopping. Rather, it seems that the ’20s will see a continuance of establishing and elevating wellness trends. For example, CBD is primed for a new-era makeover, menstrual care is stepping out of the shadows, fitness is mellowing out, and cocktails have some health-centric competition. From sustainability’s buzzy build to the new-mom care market, these are the wellness trends slated to survive—and thrive—through the new year.

CBD, Better Than Ever
At this point, CBD is practically ubiquitous. Since the FDA approved the marijuana-derived drug in 2018, Gummies, vape pens, and beauty products of all sorts have saturated the market, making cannabidiol seem like less of a drug and more of a cultural mandate. But it is still a drug, and thus, the slew of recent regulations passed within New York state are unsurprising—and good news for consumers. Expect CBD products that are better crafted, vetted, and ultimately more effective as the new decade dawns.

Booze-Free Beverages Get Euphoric
Numbing out is so last year. The new guard of out-and-about beverages aims to enhance your natural inclination toward positivity vibes, offering a welcome, thoughtful alternative to conventional cocktails. First came Kin—a collection of tasty blends that naturally elevate the endocrine system through a mixture of nootropics, adaptogens, and botanics—an option soon joined by calming drink Recess. In 2020, look for Ghia, dreamed up by a former Glossier employee based on the belief that fun is an inside job, and one that can be healthily prodded to come out and play.

The Rise of Wellness Clubs
When it comes to bettering oneself, there’s power in numbers. And while the 2010s saw the rise of coworking spaces such as WeWork and The Wing, the new decade is slated to take that ethos to the wellness world. Parsley Health, for example, has been around for some years now, but its membership-minded, East-meets-West approach to health issues—and its millennialist atmosphere—makes the traditional doctor’s office seem like a relic. And with the Tia Clinic (a members-only gynecology and wellness practice) and The Well (which describes itself as “an ecosystem for wellness”) joining ranks, it’s safe to say this is a trend on the rise.

Mindful Menstrual Care
If the 2010s were the decade of menstrual cups, the 2020s will be the decade of an entire overhaul in traditional menstrual care—beginning with externals. Last autumn, New York became the first state in the nation to require that every menstrual product on the market disclose its ingredients on the packaging. This may seem like an obvious step, but for an industry that has thus far run on pretty boxes and a general air of mystery, its also an essential one. “Menstrual stigma has been effective in narrowing our attention—to just clean it up and be done with it,” explains Christina Bobel, president of the Society for Menstrual Cycle Research and a professor of Women’s, Gender, and Sexuality Studies at the University of Massachusetts Boston. “This is how we have been socialized, and the stigma works to resist conscious consumption.” Considering how much meticulous consideration goes into everything else women put in and on our bodies, the need to know in regard to menstrual products represents the burgeoning of a cultural shift.

The Growing New-Mom Care Market
Continuing on the topic of female care, the conversations around motherhood have (thankfully) grown in breadth and depth over the last 10 years, birthing the now-acknowledged norm that bringing a child into the world, while beautiful, comes with some realities that should be shared—particularly in regard to the postpartum period. The good news: The new-mom market is catching up. Now, in addition to the endless options of goods available for newborns, brands are honing in on the mothers themselves, creating products and services designed to aid women in their physical transformations. Evereden, for example, specializes in nontoxic new-mom skin care, while Frida Mom’s line runs the gamut from hospital prep to postpartum recovery.

Sustainability Is the Word to Know
A decade is often defined by its buzzwords. And if clean, natural, and organic directed the conversation in recent years, sustainability is the word on the rise. While all of the listed descriptors fall into the category of better stewardship, sustainability applies to shifts like innovative packaging—big beauty brands like L’Oréal, REN, and L’Occitane are all combating the plastic problem with creative approaches—the rise of meat substitutes to reduce our carbon footprint, and much more. It’s an external endeavor, one that’s essential to our health and the health of our planet. A shift in language is a fine place to start.

Restorative Fitness Is the Fix
Fitness is getting a holistic makeover. We already know the benefits of blending cardio with physically alleviating options like yoga, but now stretching is achieving even more modern recognition. Tribeca’s Outer Reach, for example, is designed to help New Yorkers expand mobility, increase kinesthetic awareness, and optimize postural alignment through building strength and stability, while Flatiron’s Stretchd is defined by assisted stretching sessions. As noted by Vogue Beauty Director Celia Ellenberg, stretching is the fitness equivalent of flossing your teeth before bed. Translation: Seemingly skippable, but ultimately one of the most important steps in maintenance.